Planet13 - 4:24 pm on May 1, 2012 (gmt 0)
Ah, I see. It looks like you are NOT in a position to "make it so," and have to live at the decisions of the boss.
My feeling as a user is if I went to site A and it was geared toward one demographic, then I would want to read reviews FROM THAT DEMOGRAPHIC THE SITE WAS GEARED TO. I would not want to read reviews from users who fit into an entirely different demographic.
But that's just me.