leadegroot - 12:11 pm on Apr 22, 2012 (gmt 0)
There is an idea out there that 'google wants things to change', so people make changes to their page that are meaningless, for want of a better term - they just switch up the content.
They are missing the point of "Google wants change" - here's a comparison:
Tom overhears Bob talking about how much money he has made buying and selling stocks and shares. Tom thinks about this and reasons that all Bob is doing is moving money around, so he starts regularly swapping $100 between 2 cheque accounts, sure that this will make him more money than if he just left it alone.
Tom has missed the point - the point wasn't just to move the money around, the point was to move it from the wrong place to the right place.
Likewise in websites - if you do something to improve your website then it will increase in value. If you just reshuffle things, you have wasted your time.