Andy_Langton - 7:13 pm on Apr 18, 2012 (gmt 0)
then where does that leave Google's statement of making your site for your visitors and not the SEs ?
That's an excellent question. Google, by necessity, has an idealistic view of things - they're based fundamentally on the concept that they are writing an algorithm that will determine the best sites for users, which will work regardless of whether people knew Google existed or not. But that only works with a perfect algorithm in a perfect world. As it stands, Google does not routinely find the best sites for users, although they are pretty good at always returning relevant results.
But would you make an XML sitemap and tell Google where it was if you only cared about users once they land on your site? Would you use schema or microformats? Or even a meta description? Those three brief examples are admissions by a search engine that they need assistance in order to correctly spider, interpret and display web pages in their search results.
And those examples are about doing things that make your site more visible in search - and things that you wouldn't do with a site you made only considering what happens when users arrive at it.