gouri - 5:31 pm on Feb 5, 2013 (gmt 0)
I have a page on a website that I am working on that was affected by Google Panda and Penguin. The page used to receive a lot of search engine traffic, but now it is not receiving as much traffic. I have a feeling that over optimization might be the reason for the decrease in traffic, so I wanted to mention some of the things that I think might be causing the over optimization, as well as some possible changes that I could make, and would appreciate your opinions.
The title tag of the page is similar to: Widget Building Tips to Accelerate Widget Building.
I think that the above might be over optimized. Do you think that it is?
I am thinking that I could change the title tag to (1) Tips to Accelerate Widget Building or (2) Construction and Design Tips to Accelerate Widget Building.
Would these be better title tags? One thing that I should mention is that in the meta description, I have the words constructions and design; in the h1 tag, I have the words construction and design; in one h2 tag, I have the word constructions; and in another h2 tag, I have the word design. These words are parts of phrases that I want this page to rank for. As a result, I am thinking that Tips to Accelerate Widget Building might be the better option because if I make the title tag Construction and Design Tips to Accelerate Widget Building, it might be over optimization?
From another page on this site, I have a link in the body text going to this page and accelerate widget building is the anchor text. This is an exact-match phrase that I want the linked to page to rank for. I am thinking that maybe I should make the anchor text accelerate widget building during the holiday season. A phrase similar to that one is in a sentence on the page, so I would be incorporating more of the words in the sentence as the anchor text. Would this link seem more natural?
The navigation link to the page that has been affected is Tips, and it is sitewide. If I choose Tips to Accelerate Widget Building as the title tag for the affected page, do you think that the anchor text (Tips) would be seen as too similar to the title tag?
The keyword density for Widget Building for the page that has seen the traffic decrease is also a little high. I am thinking that this might be contributing to the traffic decrease as well and I am going to work on the content of the page, but think that if I am over optimizing in the areas mentioned above, making changes there might provide some help.
I would appreciate your opinions to my questions, as I would really like to have some feedback before making any changes.