Bewenched - 1:45 am on Nov 18, 2012 (gmt 0)
how can an ecom site avoid using the most important keyword if it describes the widget?
Exactly! Ecommerce sites have to give more descriptive link information when site users are drilling down to what they're really looking for. It's unreasonable to think that we should dumb things down for the sake of search engines. Unless they expect us to cloak just for them.