diberry - 1:45 pm on Oct 24, 2012 (gmt 0)
I hope having the page title the same as the URL is not a big no no as wordpress by default does this
Actually, no, by default Wordpress generates a nonsense string. In our Permalinks settings, we change it to "%postname%" to get the effect you're talking about. That said:
A URL like http://www.example.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1, is much less appealing to users.
Consider using punctuation in your URLs. The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html. We recommend that you use hyphens (-) instead of underscores (_) in your URLs.
Overly complex URLs, especially those containing multiple parameters, can cause a problems for crawlers by creating unnecessarily high numbers of URLs that point to identical or similar content on your site. As a result, Googlebot may consume much more bandwidth than necessary, or may be unable to completely index all the content on your site.
Google is clearly advising we use a URL of words, and it seems natural enough for it to match the title, or at least include keywords that are relevant to the page.
Ditto on images: [support.google.com ]
There's no quotable snippet, but the basic idea is that an image should be something like "green-poodle-sassy.jpg" with an alt tag of "My cousin's green poodle Sassy walking through a field of daisies." But the alt tag should NOT be "green poodle poodles dogs greens..." etc. for, like, a whole paragraph.
Remember too that the alt tag is what gets read out to a visually impaired person if they have a browser to do that. It should sound natural, like how you'd describe the image to them.
It kind of breaks my heart to see people wondering about crap like this. If Google's getting this petty about stuff that's really a matter of best practice, then the next step would be "no site with an R in its name can rank" or something equally vapid. And even if you think Google might get to that point, or already has, my point is: we have to get off this ride at some point.