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---- A close look at what over optimization really is


MikeNoLastName - 2:34 am on Sep 7, 2012 (gmt 0)


<Google betrayed them because it seems like they changed the rules. Well, they sort of did, but they changed rules that we SEOs had reverse-engineered, not the rules that they actually recommended. >

Ahem, I definitely recall reading or watching a fairly recent (last year or two) interview with Matt Cutts wherein Matt was reviewing a webmasters page and made an offhand comment to the effect of "...why use 'it' [on the page] when you can use the specific term 'Widget'." Sure sounded like he was specifically recommending keyword stuffing to me!


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