brinked - 5:21 pm on Apr 20, 2012 (gmt 0)
I never imagined this thread would get so much exposure. My inbox is flooded with job offers, somehow people are finding my email address and contacting me directly or even through my website contact forms.
I am flattered, thank you guys.
I want to point out something very important, and its very important that everyone read this who has an ecommerce type site.
All the people who have contacted me have an ecommerce site that was hit. The funny thing is, they all look the same. And to be brutally honest, if I went to your store, I would probably not buy from you. Forget about SEO and google penalties. You're penalizing yourself by making your site hard to navigate and find the product that I want. Maybe..just maybe google is seeing this exact same thing?
If I am going to your ecommerce site I probably already know what I want to buy, I dont need you to tell me how great your site is 100 times. I don't need to know on the homepage of your site every single product that you sell and how long you have been selling them for.
I am sorry, but I am there to find a product and buy it, if I for 1 second think your website comes off as unprofessional, I am out of there, unless your site is the only company online that is carrying a specific product that I need.
Google knows what you are selling, Your customers know what you are selling. Make it easy for them to find and buy what they are looking for.
Every single person who has contacted me has an ecommerce store with a paragraph or two below the fold explaining how great they are. You're an ecommerce store, you're content is your products. Make your products stand out from your competitors. Give more information about these products than your competition does.
Does your site do well for a few particular products? Do you happen to get a lot of people on your store looking to buy a blue snow glow widget? Fancy that blue snow glow widget page up, offer in depth analysis, feature it on your homepage and other areas and cash in on improved conversions.