SnowMan68 - 4:10 pm on Apr 20, 2012 (gmt 0)
1. Keyword/phrase over usage. Known by seo experts as keyword stuffing. This is also the most commong form of over optimization and also the easiest to recover from. When you are trying to rank for a specific phrase, you want google to find that term. Many webmasters will do this by placing the same term in the page title, url's, meta tags, body text, anchor text, header tags etc etc. It is important NOT to do this. Google will know what the subject of your site is without having to repeat the same phrase over and over. .
What about Keyword Title Stuffing. I just watched the Whiteboard friday over at SeoMoz and Rand was talking about people who write titles like the one below being bad.
Big Widget, Green Tall Widgets, Stylish Widgets For Sale
Instead he recommends something like this
Stylish Big & Tall Green Widgets For Sale at Brand Name
I can see why this needs to be changed, it is definitely over doing it and doesn't flow naturally. He said to make sure to change all of your titles that look like #1 to look more like #2 before the over op penalty goes through. My big concern, because I am guilty of 95% of the #1 option, what happens when I change so many titles at once? We're talking 90-100 categories all being changed at once. Is it going to do more harm than good? They will be essentially using the same keywords, just in a more natural flow.