---- A close look at what over optimization really is
gouri - 12:33 am on Apr 20, 2012 (gmt 0)
Thanks for mentioning when you started to see changes in rankings after making the changes. That is something that I was thinking about.
If your page is short on content, but uses the keyword in abundance I would definitely take my advice.
I do feel that my content can be expanded and will take your suggestion.
Adding more content to dilute the over usage of your terms. You can also remove some of the keyword instances from your existing text and other places of the page. A lot of people are hesitant to do this because they feel "oh no if I remove my prize term from my page I will lose rankings". That is not the case at all. I have had a saying for the last 3-4 years now and its "De-optimization is the new optimization" and that is starting to hold true more so today than ever before.
I think that a lot of people would probably hesitate to remove mentions of their keywords/phrases from a page when adding content. I have thought that way sometimes.
I will focus on adding content that is related to the theme of the page.