maddawg - 3:58 pm on Apr 19, 2012 (gmt 0)

You're the man Brinked. Love your business model and thanks for trying to help out people with this post.Totally agree that this just a tightening of the belt of an old penalty.

Got a question: I have a site that was hit by a penalty previously. I redesigned it and the new design is great. Slowly it regained its ranking.

Then Google tightened its belt again and it lost 90% of its traffic. Is my best bet to redesign it? The design it has is actually very user-friendly, it has useful tools, and the content is one of the best in its niche. The penalty is 100% about links (anchor text, lack of link diversity, and rate of acquisition).

Am I better off just focusing on getting high quality? What about just doing nothing? Should I do a reconsideration request?