crobb305 - 2:16 pm on Apr 10, 2012 (gmt 0)
a competitor just added the code to their site and now Google shows 5 stars under their description. They are the only site with the snippet, so it really stands out. I imagine this will have a huge impact on their CTR. I wonder if Google is going to encourage this or penalize. After all, it can be manipulated (get all your friends and fans to go to your site and click '5 stars').