By embedding micro data I can now show five star ratings next to my results?
Not what I want, why? Because it's 'lazy' and my competition are already abusing it.
I have 2 options:
1) Jump on, throw random ratings everywhere to dress up my results.
2) Stick to my 'principles' and wait for G to remove this, if they ever do. Meanwhile losing a ton of money.
Thanks G, it's just like 2001 again - free for all, let's put back html entities in our titles to make pretty stars - lets rummage through the new micro data specs to find items we can pollute the indexes with!
I have never been so surprised by a company as I am by Google now. They were pros - this whole thing reeks of 'amateur'.