There is no point to follow G any more (we made a decision in house)!
They can not provide nothing for us, no matter organic or paid, organic = junk & zombies (there is no referral in our statistics what produces such a bad bounce or inactive user volume than G and G refers 25% of our traffic, so we do have comparison data).
Paid is a never ending story to suck out the last cent for the POSSIBILTY to maybe sell. The put the risk to 100% on the back of the advertiser, support is not qualified and just have one goal to take MORE money! There is absolute no real control about clicks you receive and we all know G statements if you complain. The issue is always on the advertisers side! We have statistic here what shows perversions like 1 IP downloading products 10 up to 80 times, or zombie clicks on mass (click and close) no matter if we target only specific countries... clickers coming mostly from Asia or not target countries, so on Ö
There bidding system provides best results to the highest bidder only. A bidding system what can not guarantee results, just gives a possibility or chance is like gambling and favouring the highest spender and that is unethical in my opinion! I do not see anything positive form 1 year running adwords.
G makes the rules, what is their right! But G is nothing than a BRIDGE. A bridge where a surfer can cross from ONE CONTENT to ANOTHER. G displays OUR CONTENT and want to take the money from us the content provider. We, the Webmasters and business owner made them big with allowing them to index our content, now they are big enough and it seems they doesnít need us any more. But they might be wrong with that! And the future will show if Iím right or wrong...
Do not let yourself be fooled guys! The Internet is build up that one content leads to another. G knows that and is now starting to forbid links you control or donít control.
I do not eat the crap that penguin is about spam, in that case G could in silence adapt their rating system or filter things out. But G goes public and say that controlled linking is against their guidelines. Cuz they know, that we all can live without them if we control the links we have and get to some degree! Iím not talking from links with the purpose of spam. Iím talking to freely link and ask for links and sell links and so on. G succeeded to shock all Webmaster world to be scared to link as you never know exactly is it right or wrong. Linking is how the Internet function and G will not change that, even if they try hard!
There are hang out places where you can find your target group and there you need to be present and there you need to link! Forget the BRIDGE! And maybe the BRIDGE will stop charging to connect ONE Content with the OTHER! Take the direct way thatís my advice!
Best bet is to make your business without them if you can and most likely the Zombies will disappear and let you breath normal again and focus on your main job. Provide info, services and products. Do not give G more food and power Ö.