Martin_Ice_Web - 9:09 am on Dec 14, 2012 (gmt 0)
backdraft i hold your theory. More than ever after they introduced google shopping to be paid. Organic results are now allways under the fold.
All the good eshops, informational sites that suffered from panda/penguin have been at top because poeple liked it and linked to it. Poeple have been happy with them. This is how internet and "static" business work. Google cut of the signals for its own profit.
Did you see coming up a new ecom site informational site in last 8 month because poeple linked to it while they liked it? Me not. You have to think there should be at least one new site that gains some rankings based on the new rules. Or are all poeple runing a website are only amateurs?
I think the zombies are totaly deliberately mismatched serps. I see it, you see it, all are seeing it that many of the search entries are far away from the query. Poeple click on everything ( because g$$gle delivers the best results ! :( ) and get pretty fast the impression that your site is not about the search think. I do need only 1-2 second to see if i am on a matching page.
Next think what worries me, is in LP interview he said that they have a pretty good knowledge about the way the e-business runs.That means, they realy know who wants to buy or is looking for information. The ads are always on target!
How to get the information:
-by web history
-by IP adress ( static, dynamic, mobile )
-by analysing the result clicks
Panda is not about content or UE but all about how to canalize the streams.
Remember the australien site that suffered from penguin in april. It was in the press and also discussed here on WebmasterWorld. I remember that Cutts himself gave the advise that he has some bad links. The guy removed the links and oh wonder a penguin updated occured 2 weeks later and the guy was back.
Many of us deleted links and after 8 month: nothing has changed.