xcoder - 10:59 pm on Dec 8, 2012 (gmt 0) [edited by: xcoder at 11:24 pm (utc) on Dec 8, 2012]
Well, i am starting to get the picture. Most of the traffic to this website is now mobile based. Smartphones in particular.
It is like Google are now sending mostly mobile users (while maintaining +/- my daily quota as it was before the "switch"). Question asked what are they doing with my PC based viewers? I think we all know the answer to that by now...
This carp all started around mid August and its down hill ever since. It was not gradual. It was like a switch was flipped. Our good traffic is being monotised elsewhere while we are being sent the non converting junk...its as simple as that...
Adwords advertisers have a setting (in control panel) to display ads on non mobile devices only ... Bingo!
[edited by: xcoder at 11:24 pm (utc) on Dec 8, 2012]