Bewenched - 1:13 am on Nov 30, 2012 (gmt 0)
Nice post there.
t seems like that websites are categorized and associated with different data sets (or user bases). For example, two different sites are categorized as
Site A: Good for 18 year old who loves cars
Site B: Good for 20~30 year olds who loves cars
Site A and Site B sell similar items or have information about - cars
Your above statement may be true, but then why does google seem to think that I personally love Amazon and that they should be at the top of nearly every search I make.
A)I rarely if ever visit the site (havent in 6 months)
B)I haven't bought from there in over 5 years.
I think some of the "zombies" that I see on our site are the page previews. Since they implemented page preview our bounce rate has gone through the roof. I think Google is seeing those page previews as a bounce.
On another note, I had a conversation with a google adwords employee yesterday because our products on google shopping (a now PPC regime) weren't showing up for 99% of the searches that they should even though their tools said that they were
"searchable". This individual stated that they're having serious issues with it and that "some sites" weren't showing products if they had set up the correct category taxonomy. Yes I said CORRECT taxonomy (breaking down the subcategories as they define). And some weren't showing up if they had a UPC code.
So I uploaded a secondary data feed yesterday evening and omitted the upc and set only the very top category for our widgets... I was amazed to see that our ppc budget was blown by noon today.... a little pissed too since those clicks did not result in nearly enough sales to justify the budget. I'm going to parse those logs heavily tonight.
I think there's some serious ghosts in the Google machine.