bluntforce - 7:45 am on Oct 17, 2012 (gmt 0)
What I find difficult to believe is that people do not grasp it is an algorithm. There aren't people sitting in a factory pulling little levers either approving or disapproving a given result.
You can spend on Adwords or not, the algorithm doesn't care except that it can measure you have traffic originating outside of organic results.
This is like the advent of consumer video. When it began, little shops opened everywhere renting VHS tapes. Then, the brands entered the space and killed the little shops. Then, DVD changed the brand marketing and started killing the brands with mail delivery. Then, technology made it possible for "on demand" and streaming so everything changed once again.
If it hasn't happened to you yet, it will.
Change is a positive thing if you consider it positive.