claaarky - 2:28 pm on Sep 21, 2012 (gmt 0)
"It makes perfect sense."
Certainly rings true here. Our conversion rate for iPad is roughly the same as for desktops, but for smartphones it's terrible.
We also have sections of the site that don't convert well, so if traffic was mostly going there at certain times of the day it would explain the dead periods (traffic remains constant, conversions are dead).
I wonder if mobile friendly sites can bring conversions up to desktop/iPad rates though? Personally I use my smartphone for research and place orders via my laptop because it is a bit fiddly doing it on a phone.