Shaddows - 4:49 pm on Sep 11, 2012 (gmt 0)
I'm sure this is pointed at me
Not sure it was specifically you, but the issue is that talking about conversions is just saying "it's happening again".
Saying something like
" My top 3 terms have dropped by 50%, while I am getting traffic on search terms I've never targetted and don't have a clue why I'm ranking for it"
That's got some meat. It's not helpful in itself, but it is applicable to other sites.