diberry - 4:19 pm on Jun 21, 2012 (gmt 0)

Okay, so last night my Google traffic stopped dead at 10:21. That's not typical at all. But this is the very first time I've seen a change from the number range I've been stuck in for so long - and it was a downward turn.

I've been making massive, long-needed changes on this domain - I'd been putting those changes off for fear of wrecking my Google rankings, but now that they're already wrecked, I've gone ahead. So:

--2-3 weeks ago, I deleted about 40% of my pages to tighten up the site's niche. Visitors are liking it, and so are social media and other search engines. Google still kept me in that same range every day.

--This past week, I changed domain names and rebranded to reflect the shift in the site's niche over the last few years. Nothing changed - just the logo and URL. 301 redirect. Google seemed to be ranking the site about the same as the old one until yesterday. I am reading that a lot of people felt there was a Panda shift yesterday, so maybe that's something to do with it.