gadget26 - 8:34 pm on May 26, 2012 (gmt 0)
Keyword throttling sure makes sense to me. Keep in mind that they have had the mechanism for keyword throttling in place for many years...it's called AdWords. Is it a coincidence that they hid most of the keyword data just before this started? Plus I have noticed that organic traffic often drops considerably right after a single high $ conversion and, after a pause of an hour or two, zombie traffic begins. I'm waiting for one more feature (that's in the works) from my secondary analytics package then I'm dumping google analytics for sure.
Related: On the zombie traffic. Most of the time I get zombie traffic. Once in a while, for a few hours, I get good traffic. ("My turn", as somebody hear coined.) During "my turn", I see a vast difference in both pages-per-visit and time-on-site stats. Over 3x difference sometimes! I've been watching the keywords during both periods. I don't have analytic software that can break keyword frequency down to less than a 24 hour period, which is what I would need. Maybe I'll have to write something.
Anyway, I've gotten to where I can tell which type of traffic I'm getting just by watching the keywords that I CAN see fly by. Zombie keywords come in two types, I think:
One type I call the "hail mary" search. Someone typed in a super-vague or nonsense 1-3 word non-phrase and google just threw some stuff up that sort of might match one of the terms. Why the user clicked on my link I'll never know. I do know that they won't convert.
The other type is sometimes hilariously long long-tail search queries. Usually with hideous grammar and spelling so bad that it's just sad. I mean, really. Who types a whole paragraph into the search box? These are usually how-do-i queries that seek only information...not products.
When it's not "my turn", I never see buying or specific product queries.
As for AdWords. Years ago it worked quite well for me and didn't need much maintenance. But it got increasingly complicated and I ended up tending to it daily and the returns kept going down until I just couldn't make it pay any more. I've dabbled a bit since being hit by the first Panda, but I guess I'm just not smart enough to run the campaigns right. If google is trying to force more people to use adwords, they really need to make it easier to be profitable with.
OTOH, traffic from Bing is consistent, converts well, and is slowly increasing.
Gadget, US e-commerce.