kirikara - 10:56 am on Apr 5, 2012 (gmt 0)
So here is the situation. Website is a non english website, selling and hosted in Europe selling widgets in a niche market.
My contract with my seo dude came to an end late march and after 2 years, I did not renew. We did not work well together (though he did improve traffic)
Just before contract ended, he used his usual practice of making great improvement and looking busy and concerned with our site and how bad it could get if we dont rehire him(so I would renew, he did that every year).
On march 28th, suddenly my main keyword dropped 1 or 2 positions.
His explaination: I made changes to a blog he had created that I was not made aware of.He wrote personal info about the company etc.. and unprofessional stuff. I demanded access to it. I kept 95% of it, but did remove part of one post that was especially bad. Post became shorter, I tried to keep all the links and all but had to remove some text including external links to his own site and text mostly relating to SEO not my widgets. I reworded some of what was relating to our company, keeping all keywords, highlighting, underlining, links etc.. Content is slightly less.
He is claiming the one blog change is responsible for the drop on the keyword. None of the changes made to the blog concerned that specific keyword.
I am thinking it could be due to the new panda update or something else.
What is your opinion? I am calling BS on his explanation.
To update all that, yesterday we dropped another position (number 4) on that main keyword. Today we are back to number 3.
So i guess my question is: Can a small change to content of poeple linking to a site really hinder positionning that bad or is it very unlikely.(there are other people linking to us)
I am guessing he is basing his explanation on something possible (changes=possible rank changes) but not likely in this specific case?