backdraft7 - 12:00 pm on Apr 30, 2012 (gmt 0)

@scotts - I'll agree that they finally seem to have hit some obvious violators. One particularly blatant SEO firm popped up a freebie site up about a year or two ago. The sites is nothing page after page of thin content surrounded by ads. It has stayed within two positions of my paid site for quite some time and done a little damage to my sales, but it's now nowhere to be seen. The question is, how long will it take these "SEO over-optimizers" to adjust to the new algo and return. (this is where a business registration program might help)

Saturday showed some late improvement in sales conversions and we had the best Sunday in a month.
It still needs some minor tuning, but for the most part (in my niche at least) things are looking better.
Knock on wood...