I really, really hate this Saturday. 1/3 of traffic coming from a synonym related to my "brand name", but nothing to actually do with the website. Well, semi-related but I don't have what the users are search for. It's resulting in high bounce rate and low on-page time. I can only imagine G seeing that as a bad, bad sign.
Traffic is same amount as last week, but with that 1/3 taking place of other terms which were related to the site. Not seeing the traffic bursts like @backdraft7 is stating.
Also, what I was ranking for the past week (a main keyword) isn't ranking even though I had very low bounce and high on-page time with it. Now it fell 3 pages out of the top 10.