irishsolar - 7:21 am on Apr 26, 2012 (gmt 0)
@incrediBILL @nutmeg @backdraft7 I think backdraft7 is spot on the money. How many sites does anyone know of that ranked for a competitive search phrase prior to this update that did not do some sort of SEO?
Before this update it simply wasn't possible to rank for any type of keyword worth anything without doing SEO - either on-page or off-page or both.
Matt Cutts has openly encouraged webmasters to ensure their keywords were visible on the pages that they wanted to get ranked.
I find it difficult to believe that you guys know of sites that were ranking for competitive keywords that never engaged in any type of SEO. With all due respect and without wanting to offend anyone I think it's a ludicrous claim.
Look at the SERPs now - this is what happens when sites that do not engage in SEO are rewarded with rankings.