Misery loves company... Count us in to having one of the sites we manage completely buried in rankings. Kinda makes you sick to your stomach when you think of the downside to relying on Gorgle.
- Several years old.
- Old style link building, Niche directories, BOTW, DMOZ, asking Webmasters for links, link out to quality sites only. Linked in from manufacturers, niche professional associations, etc.
- Specific pages hit, not entire site, but the main pages, in the main menus were hit the hardest, which leads us to feel its an over optimization, anchor text thing.
- Business name (same as domain) still ranks #1, shows sitelinks, etc.
Spending the next few days looking at why the sites who have replaced us are there. Most of the players in the top 5 are the same, however the obviously spam sites, are gone.
Chilling reminder that we need to have better diversification... might switch from steak to beanie weenies for a few weeks until we figure it out.