@onebuyone that makes sense to me, especilly on historic data, however our target terms 'seem' to match these well.
It just very quiet at the moment. People are looking but nobody is buying.
Conversion rate a few weeks ago was 1 per 15, where as today it's 1 per 200. That's crazy!
Edit: And furthermore the traffic looks great. All UK referrals with on target search terms.