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---- Google Updates and SERP Changes - Apr 2012


BillyS - 4:27 pm on Apr 22, 2012 (gmt 0)


Is anyone else noticing multiple results for the same TLD in the top 10 and especially top 20?
This has been mentioned before... this is what I see:

threewordphrase dot com, throw away domains taking three of the top five spots at times. It's really amazing because they're able to avoid the above-the-fold penalty too. The examples I've looked at don't seems to have a strong link base either. They also don't need the phrase on the page or even many words on the page.

It's really kind of whacky.

Ranking right now:

1 - Big brand with actual "answer" to the query
2 - Phrase in domain name sites
3 - Big brand with an answer that is "close" to the query
4 - Everyone else

The phrase in the domain name group is pretty interesting because they seem to be able to avoid all penalties and are given a great deal of authority. They are able to grab multiple spots just by pointing to the page that Google is ranking the highest in their domain for that query.

It seems there is some combination of factors that are providing these sites with an extraordinary amount of authority.


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