petehall - 1:06 pm on Apr 22, 2012 (gmt 0)

Agreed but in what amounts and what areas?

Pay attention to on page factors within your control. Especially length of titles, h1 tags, anchor text etc. I'm ignoring all external links as I don't buy this latest scare.

Used to be, with Google, good original content properly presented was king.

It still is a big factor on larger sites but these micro sites can be very thin in content as typically they rely on the home page ranking for that term. Don't let these small sites put you off. They aren't very diverse and whilst they will receive traffic their reach is limited.