bsand715 - 11:48 am on Apr 22, 2012 (gmt 0)
Many of those who rank for regular keywords are ranking not because their sites have value but because their paid "propaganda" is better.
Probably true with the top brands it does seem like the net is beginning to be "Paid Advertising" instead of finding good information on a subject.
Although, in my nich the sites that google has run to the top are built on free web-building platforms with no real money out their pockets, they really don't have any back-links, so not buying links. I know these guys they have no knowledge of what we once considered good seo.