backdraft7 - 3:02 pm on Apr 18, 2012 (gmt 0)
Looking at the backlinking profile of Being Emme in OSE it shows heavy optimization for the term "Being Emme".
I'm not familiar with this particular site and have not reviewed it, but it took me about 1/2 second to rationalize that the "Being Emme" is how she intended to brand her site. Not long ago, brand was to be a considerable ranking factor. What are they doing now? Evaluating your brand and deciding whether it's an attempt to over optimize? I use "My Product Brand Name" in a LOT of my links. It's a federally trademarked name, so it's not an attempt to over optimize. I HAVE to use it to describe my product & brand.
Some other member in a current topic scoffed at one of my offhand comments insinuating that Google does not know they are doing by replying - "Oh Boy, Google Derangement Syndrome again" - well, there you have it, they at least admitted one mistake. I guess SNAFU is the new "normal" at Google.