George - 4:29 pm on Apr 6, 2012 (gmt 0)
Another. Not posted here for a year or two, as I have been focussing on improving conversions, more better products, and so it is a shock to fall of the wave, although, I have always known it would happen one day.
Small family ecom site. Been on the web since 1999. Only lost 50% of the traffic, mostly to high street stores.
Suspecting changes to the value of internal anchor text. Many well converting 3-4 word phrases vanished. company "misspelling" vanished (high converting phrase.) Need a few days to work this out.
Possibly loss of value from incoming anchor texts.
Main phrase dropped down front page, but not vanished. It tends to be what people link to us for, not our name, as it is what we do, So I suspect it is held in place by good anchor text. It is as if the site has lost some authority.
Still performing fine if I am logged into Google... Seems odd. Just means you always get what you always got...