Hissingsid - 8:19 am on Apr 3, 2012 (gmt 0)
Seriously? Of course that's what they are doing,it's what they are supposed to do.
The operative word is "trying".
Guessing and failing!
My Adwords spend dropped dramatically when I switched of the Google guessing options like broad match and session based match -- but -- my conversions did not fall. As a result the cost per conversion fell dramatically. If you do Adwords look at your long tail 100% CTR 100% bounce rate search terms and you will see how Google guesses. Its a pile of doo.
Now recently they have done something to change how they are guessing on organic search and it is failing miserably.