netmeg - 2:44 pm on Apr 2, 2012 (gmt 0)

One of the B2B sites I oversee saw a very slight reduction in Google traffic last week, but we're talking only a couple of percentage points. I'm not terribly worried about that - yet. Plus we upped our email campaign investment and that's paying off bigtime.

One thing I am noticing across the board in all my ecommerce clients (who are almost all B2B) - more traffic this year, and more orders, but the average order value has gone down, in some cases WAY down. I'd love to pin that on Google, but I don't think I can.