wingslevel - 1:15 pm on Apr 2, 2012 (gmt 0)
10 years is a long time - if your product is restricted to a specific age demographic, then you have a whole new customer base to think about compared to a decade ago.
fair enough, but our conversion rate has been steady for that entire ten year period, then, just last Tuesday, our conversion rate on google organic referrals only falls off a cliff. our conversion rate last week on other referrals was normal. this has nothing to do with any long term trend and everything to do with the quality of google organic referrals.