backdraft7 - 1:18 pm on Apr 1, 2012 (gmt 0)

Is this Google's April fools day joke?

...we can only hope!

I guess you coined the name for this algo update > "April Fools"!

I'm considering doing the unthinkable - changing my home page title for the first time in over 5 years.
Two of my weak minded competitors have copied the first four words of my title verbatim, then just mixed the remaining words up. Now I believe G and customers alike are thoroughly confused.

This update seems to be the same old pattern though of long established sites taking a dive and short lived thin sites rising temporarily to the top...the only difference I see is that the sorts are taking longer than in the past.