Leosghost - 4:36 pm on Apr 12, 2012 (gmt 0) [edited by: Leosghost at 4:40 pm (utc) on Apr 12, 2012]
Negative SEO is about ranking bad publicity to harm your reputation.
Actually Negative SEO is about lowering a company's or site's or page's or person's etc, ranking in serps..
Ranking bad publicity to harm a reputation is "negative reputation management"..
Helps if you understand ( and thus use ) the terminology correctly..
<edit reason "punctuation" >
[edited by: Leosghost at 4:40 pm (utc) on Apr 12, 2012]