SnowMan68 - 2:18 pm on Apr 12, 2012 (gmt 0)
The excessive part is a grey area and seems like that is why it would be easy to manipulate competitors now with how strict G has gotten. Send 100's of spammy links from bad neighborhoods with the same money anchor text at a competitors site at it will get pounded pretty hard. It would look like the owner was doing it to increase his ranking, but it reality it was his competitor. How would they truly tell the difference on that?