tedster - 7:45 am on Mar 18, 2012 (gmt 0)
This is an excellent example. Many technical areas have a similar pitfall (medicine, math, physics, electronics, etc.)
Whenever a technical expert is involved in writing content intended for a lay audience, I let them know they will be working with an editor. They naturally get the right to correct and revise the edits and rewrites. But in most cases, technical experts do NOT create good content for lay readership on their own. And with user signals coming in to play these days, that can be deadly.