rlange - 7:20 pm on Mar 21, 2012 (gmt 0)

BillyS wrote: Good point Reseller, I know a lot of webmasters have been hard at work paying for, or encouraging, "likes" and other social signals. Perhaps this might be added to your list.

I don't think bringing attention to social media was the point of Mr. Cutt's comment. He's basically saying, "Don't get too attached to current SEO practices; they've changed in the past and they will continue to change." Social media was just his example of how things have changed.

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Ryan