graeme_p - 6:20 am on Mar 21, 2012 (gmt 0)
Goo wants to streamline the web and give big players the spotlight while weeding out the noise and redundancy on the net.
Why would Google want to do that? It is in their interest to maintain variety, because that is why we need search engines in the first place. If we always end up on Amazon/Ebay/Wikipedia why not go straight there and skip Google?