Sgt_Kickaxe - 6:38 am on Mar 18, 2012 (gmt 0)
If you look at Google trends the number of worldwide searches for popular terms like 'computers' has been in decline for years. It also shows that the 5 W questions (what,where...) and 'how to' are on a huge upswing.
People want answers online, give them answers and you'll do well with social.
Moving forward good SEO is about content more than ever.
P.S. the shell shock feeling I had when I first heard this topic has passed, but please Google - slow down with big changes for a bit, too much of my time is being spent learning about changes (40/mnth is Feb alone) and not enough on content.