dvduval - 6:07 am on Mar 18, 2012 (gmt 0)
Sounds like PEO - Paid Engine Optimization, past tense pronounced "pea owed". If you see your rankings dropping, the next thing that happens is you get PEOed, and that is actually what google is hoping you will do. They want you to stop doing SEO, and engage in the new PEO algorithm where payment is the quickest way to optimize your site. If you are not able to afford PEO, you might want to try a different strategy known as UEO, or Unemployment Optimization.
Just kidding (sort of)