sundaridevi - 7:01 pm on Mar 17, 2012 (gmt 0)
Thanks for the audio link. That was good! There are a couple of guys (i.e. approx most of the top 10 for one of my key search terms) who have built links the dirty SEO way by trading, buying and paying in other ways. I will be happy to see them get dinged.
I think that if you listen carefully, in Matt Cutts' reply to one question, he subtly tells you exactly what is bad.
Other interesting points that seem to escape this discussion:
"not everybody can be above average"
Bing question: "who thinks they have an awesome website"
Bing answer: You don't.
> without understanding this there is no hope
I also thought there was an extremely strong emphasis on social media. Social is hard to game. So the search engines probably feel it is something they can rely on. Recently, for the first time I hired a guy to do SEO, just really soft, building a few social links. Then I saw that my top site in terms of post panda rankings was getting the same amount of organic social mentions every day. So I took the guy off and put the resources into building top quality content for the sites that didn't have it.
So what is quality content? That's when you have to do DMCA stuff every month...they don't only want to link to it, they want it on their site. It's a sad objective, but a worthwhile metric.