---- E-commerce site - Panda recovery and lessons learned
arikgub - 5:16 pm on Mar 15, 2012 (gmt 0)
Were any of the product pages bringing in referrals themselves prior to Panda? Have you seen any impact on sales, etc since recovery or was it all coming from the main keywords?
Those product pages and sub-category pages were bringing some referrals. Not much, cause there was no much content to target the long tail anyway (as I mentioned, no "description" on the page). But yes, there was some price to pay by getting rid of those pages. That's why I am still a bit down in traffic and sales comparing to pre-Panda, even though the rankings for the main keywords returned.
But to be realistic, what I have now is probably the best I could do, I can't see how I can re-gain the long tail searches with the kind of product pages that I have. Google just can not handle them.
What I'm wondering about is why these pages USED TO rank
As I said in my reply to Marketing Guy the product pages didn't rank particularly well even before Panda, but at least that didn't hurt the rankings of other pages. With the advent of Panda, these "low quality" pages dragged the entire site down, including the home page which used to rank #1 for many relevant keywords.