lucy24 - 12:01 pm on Mar 17, 2012 (gmt 0)

a recent study looked at the average CTR for first page organic results. The result they found was 52% for Google and 26% for Bing

But that can be interpreted in any number of different ways.

#1 On any given google SERP, about half the listed pages are attractive enough to get a click; on an equivalent Bing page, only 1/4 of them are.

#2 Google's snippets provide less information than bing's, so google users are twice as likely to have to go to the page to find out if it's got what they're looking for.

#3 Bing's top-ranked pages are better, so the average user only has to try 2 or 3 out of 10 before finding what they want; a google user has to try an average of 5 out of 10 before they stop looking.

#4 et cetera.

Not much use having information if you don't know what it means.