tedster - 7:27 pm on Mar 15, 2012 (gmt 0)

Pure guesswork here (very often an exercise in needlessly borrowing trouble.)

The original interview [webmasterworld.com] focused on straight factual information. Small publishers of that kind of content have already been hurt, except for a few who Google decided to trust (for now.)

Google may be moving toward collating content, understanding semantic relationships in more depth, and so on. But to do that they still need trusted original publishers. To survive, you'll need to be one of those.

So the best thing any small publisher can do, IMO, is put renewed emphasis on producing top quality, rather than somehow leveraging the production of other businesses or anything like that.