Planet13 - 3:33 pm on Mar 11, 2012 (gmt 0)
Thank you both, onebuyone and Arranged for your helpful insights.
Furthermore, you may actually damage the rankings and keyword reach of those category pages for a number of reasons. If you have (sensible) breadcrumbs product pages going to be pushing and concentrating link juice upwards to their parents. If there's social interactions on your product pages they're lost to view. If there's spiderable UGC (like reviews)- often great, original, keyword-rich fodder - that's going to be invisible to the search engines. And, of course, fundamentally you're going to be losing the semantic strength of your product titles, descriptions and (perhaps) images and videos.
Those are all excellent points.
I think that the main problem is that my product pages are yet to be distinctive enough. They are neither truly distinctive from the other pages on my site, nor are they distinctive enough when compared to my competitors product pages.
Any tips on how to get more user generated content for product pages is greatly appreciated. We only get like 5 product reviews PER YEAR, but they tend to be very good reviews.