Planet13 - 6:28 am on Mar 9, 2012 (gmt 0)
Hi there, Everyone:
Maybe it is lack of sleep on my part, but I was thinking; Could it be possible that meta noindexing product-level pages would actually boost ranking for category pages - even for long tail terms?
Suppose you have a category called Iron Widgets. And in that category you had several individual products, like 15 Inch Tall Iron Widget, or Japanese Forged Iron Widget, and stuff like that.
And due to the fact that their isn't a HUGE difference between one widget and another, the description of each widget product page kind of overlaps with the description of all the other widget product pages.
In situations like that, would it be possible that all the different individual widget product pages would be "competing for google's attention" with the category level Iron Widgets page?
I ask this because I see that for MOST of my site, the category level pages get much better landing page traffic than individual product pages. There are a few exceptions (i.e., a couple product pages that are big landing pages), but for the most part, it is the category level pages that rank well in the serps and get the clicks.
I realize that page rank can't be "sculpted" by using noindex, and that by noindexing a bunch of product pages, the way that page rank flows through a site would be seriously changed.
But maybe by noindexing the product pages, it will allow google to "focus" all its attention on the category-level pages?